RICHARD WHITMAN

Articles by Richard All articles by Richard

• Reports: Publicis, Havas Vie For Stake In Big India Independent Agency in Mediapsssst on 03/24/2025
  

  The agency's gross billings are reportedly about $585 million. Agencies in India still charge a commission rate of between 15% and 20% for media placements, according to the reports.

• How Will The Tariff Wars Impact The Ad Economy? in Mediapsssst on 03/24/2025
  

  A Harris survey finds most Americans believe the tariff dispute will lead to recession. GroupM has taken a look at the potential impact of a 200% tariff on European wines and spirits recently threatened by the Trump administration.

• Did The Shift To Daylight Savings Time Mess With Your Sleep Patterns? in Mediapsssst on 03/14/2025
  

  If so, you aren't alone--according to a new survey from Harris Poll and Mattress Firm 42% of Americans say DST is disruptive to their sleep and 40% say its time to ditch the shift.

• Ad Campaign Helps Boost Trust In Washington State's Voting Process in Mediapsssst on 03/11/2025
  

  The results included a 36% bump in confidence in Washington's government "to do what's best and fair." Double-digit increases were also reported for awareness of actions taken by the state to make the election process more secure and for overall trust in election officials.

• The Power Of A Big Idea (Integrated With Media) in Mediapsssst on 03/11/2025
  

  A Madison & Wall meta analysis concludes that utilizing AI to integrate creative and media to optimize impact is probably the best advertising strategy.

• Research Shows Politics, DEI Shifts Prompt Shopper Backlash in Mediapsssst on 02/21/2025
  

  43% have shifted spending during the last few months to "align with their morals" and 24% have stopped shopping at their (once) favorite stores because of politics.

• Super Bowl Sunday Is Super, The Monday After Not So Much in Mediapsssst on 02/07/2025
  

  For those who do manage to make it to work the Monday after the Big Game, 28% say they'll be less productive than usual, according to a study from Stagwell's Harris Poll and human resources software company UKG.

• S4 Capital Warns Of 11% Organic Revenue Decline For 2024 in Mediapsssst on 02/06/2025
  

  Full-year 2024 results will be issued in March. The firm also disclosed that CFO Mary Basterfield will be leaving the company.

• Omnicom Doesn't Report Net Organic Revenue Growth And Doesn't Plan To in Mediapsssst on 02/05/2025
  

  The subject came up during Omnicom's earnings earlier this week, with one analyst asking if the company would consider disclosing net figures, which exclude pass-through costs such as those related to principal-based trading.

• Study: Issues That Keep People Up At Night in Mediapsssst on 02/03/2025
  

  Poverty, climate change, access to healthcare, job security and large-scale war are the top 5 issues that keep people around the world up at night, according to a new report from creative consultancy Revolt North America.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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