Sizmek: Most Flash Rich Media Ads Incompatible With Mobile

The days of Flash rich media ads on mobile may be numbered, says open ad management platform Sizmek in a new report called the “Sizmek Mobile Index.”

“Rich media ad formats that rely on Flash are likely to default … almost 100% of the time,” says the report. “5.35 billion …

advertising, banners, case study, click-through, marketing, media measurement, mobile, rich media advertising

1 comment about "Sizmek: Most Flash Rich Media Ads Incompatible With Mobile".

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Andrew Hunt from Addroid, July 9, 2015 at 1:06 p.m.
Flash rich media ads have never been compatible with mobile. Glad to see some data around this topic, but the real story is that Flash is going away on desktops too. Addroid has been powering autoplay video ads on mobile devices for over three years, including iOS and Android. Our platform allows for ads to be served through any open ad server, DSP or programmatic trading desk. Our metrics and real world case studies show that high quality, autoplay video creative drives positive campaign outcomes, particularly on mobile, but also on desktop and table too.
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