Around the Net
Programmatic TV Standards Group Forms
- AdExchanger, Thursday, July 9, 2015 1:37 PM
According to AdExchanger, a new group aptly named the Programmatic TV Standards Group, has formed to begin standardizing the budding programmatic TV industry.
“The organization is championed by a few industry vets, agencies (Magna Global, Starcom MediaVest), one third-party measurer (MSA (Management Science Associates) and vendors (AudienceXpress),” writes AdExchanger.
Up first: defining what constitutes national distribution, AudienceXpress President Walt Horseman told AdExchanger.
