• by Joe Mandese  @mp_joemandese, July 23, 2015

In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee to “address issues related to the digital supply chain.”

GroupM Connect managing partner-digital operations Joe Barone has been named chairman of the newly anointed Digital Operations and Technology Committee, which will serve as the association’s hub for internal and external education on key digital operations issues and technologies.

The committee will work closely with other 4A’s committees and task forces, such as the Media Measurement, Data Management and Mobile committees, on policies and best practices.

Other charter members of the committee include: Annalect Global Managing Director-Data Group Adam Gitlin, Dentsu Aegis Managing Director-Digital Investment Jen Soch, Horizon Media Director-Ad Operations Eric Warburton, Magna Global/IPG Mediabrands Senior Vice President-Managing Partner of Ad Operations Mitchell Weinstein, and ZenithOptimedia Executive Vice President-Activation Standards, Insights and Technology Julian Zilberbrand.

The 4As said the committee will be expanded once the group begins working.