BMW's Alphabet.com Site Traffic Soars After Google Announces Holding Co

Google's recent decision to name its holding company Alphabet demonstrates the power of domain names. The use of the name gave BMW free Web marketing.

Web traffic to Alphabet.com, owned by BMW, soared more than 500% after Google cofounder Larry Page announced Google would become the largest subsidiary of a new holding company called Alphabet, a BMW-owned fleet management service. Some of the readers might have missed the URL in his blog post at the time of the announcement. It points to abc.xyz. No matter -- BMW got a boost from the news.

So BMW's Alphabet site had a bit of fun with Google and posted its own version. The tagline reads: Because Alphabet is more than a name to us. Earlier this week someone stepped in with a bit of foolery when they set up the URL domain name abc.wtf and directed it to bing.com.

A Google search for the Web site Alphabet does not bring up it up. It does, however, serve an advertisement for Google's new holding company. The site abc.xyz does not currently support content. It's a landing page, or a holding place to build on. No matter -- Google's abc.xyz received 1.9 million visits after the Aug. 10 announcement, climbing to 3.9 million the following day, per Similar Web.

1 comment about "BMW's Alphabet.com Site Traffic Soars After Google Announces Holding Co".
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  1. Jim Varga from Pre 23, August 13, 2015 at 3:23 p.m.

    Funny soared 500% when they were only getting 100 organics aday - that 500% does not equate to much......... Now the 3.9 million that is something we would all die for. 

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