Ad Spend On Mobile Video Soars
- by Ben Frederick @mp_benfred, August 17, 2015
Vdopia, a supply side platform (SSP) for mobile video, released a report today showing a 172% increase in ad spend from Q1 to Q2. By comparison, the total mobile ad spend from 2014 to 2015 grew by 79%.
"With Magna Global estimating that mobile video ad spend will increase 507% in the next four years, we’re certainly very bullish about our space,” states Saurabh Bhatia, CEO of Vdopia.
The Silicon Valley-based company reports 12 billion monthly mobile video ad auctions this quarter, a 110% increase from
last quarter. The increase is consistent with the mobile video programmatic space as a whole, which has taken off in 2015, and is only expected to grow.
eMarketer predicts that mobile video will
account for one third of mobile ad spend in 2015.
Mobile Web still holds the lion’s share of ads served, but several figures in the report point to a shift in attentions from mobile Web to in-app ads. For instance, a 417% increase in spending on in-app ads was recorded, but only 15% of impressions happened in-app.
Video completion rates also increased from 58% to 62%, whether that was due to an increase in in-app spending, or quality supply remains to be seen.
The company has been growing steadily since the beginning of the year, scooping up three ad tech veterans so far—former VP of product management at OpenX Martin Price, ex-PubMatic and Rubicon employee Giuseppe Di Mauro to lead engineering, and John Lambertus, a former Cadreon executive.
