• by Tyler Loechner  @mp_tyler, September 9, 2015

Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise.

Crosswise asserts that it’s technology can match disparate devices -- including computers, tablets and smartphones -- to their individual users.

As a result of the partnership, Digilant will be able to track -- and programmatically target -- consumers across devices.

“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish,” stated Kim Riedell, SVP of product and marketing at Digilant.

Cross-device targeting is something many in the industry are working on, although some have found it easier said than done.

Crosswise raised $3 million in a Series A round of funding last week.