NEW! Cheerios Tugs At Heartstrings With 'Grandpa' Ad

by Amy Corr @MediaPostOTL, October 7, 2015

Cheerios has a knack for tugging at viewer's heartstrings -- and the brand's latest ad, "Grandpa," is no different. An adult daughter helps her aging father, unable to live alone, pack and move in with her. The car ride home is quiet, and it's clear that the man is apprehensive of the move. That all changes when the man is greeted at home by his adorable granddaughter. She doesn't know what flavor Cheerios her grandpa likes, so she has a variety of flavors on the kitchen table for him to choose from. Watch it here, created by Saatchi & Saatchi, New York and directed by Matt Smukler of Community Films.

ad campaign, creative, tv

Next story loading