• by Amy Corr  @MediaPostOTL, October 8, 2015

This seems to be the week when advertising is tugging at heartstrings. First, we had Cheerios and its touching spot about a man who moves in with his daughter and her family, and now we have a beautiful love story told through gum wrappers. This isn't the first tear-jerking ad from Extra Gum; the brand launched a multiple-tissue ad two years ago about the special bond between a father and daughter. "The Story of Sarah & Juan" is set to Haley Reinhart's cover of "I Can’t Help Falling in Love," and tells the story of two high schoolers who fell in love at first sight. Extra Gum has a special place in their relationship: Sarah offers Juan a piece of gum when he helps her clean a spill, before their first kiss, and after they have a fight. Unbeknownst to Sarah, Juan saved each gum wrapper and drew the moment in time he got the gum. So when Sarah meets Juan at a gallery, she finds that each special moment in time is framed and depicted on a gum wrapper. The final gum wrapper shows Juan proposing; Sarah turns around, and it's happening in real life. See it here, created by Energy BBDO .