• by Amy Corr  @MediaPostOTL, December 16, 2015

Annie Heckenberger joined Digitas Health LifeBrands as vice president, group director, brand communications strategy. Heckenberger will lead and develop social media and content through earned and paid strategies, as well as drive social creative. She reports to Michael Leis, senior vice president, social strategy. She joins the agency from Red Tettemer O'Connell + Partners, where established its social practice in 2008. As the vice president, earned media, she led the social and PR practices for the agency and implemented creative brand campaigns. Prior to that, Heckenberger served as social media director for Greater Philadelphia Tourism Marketing Corporation. "Annie is truly one of Philadelphia's most sought after senior communications strategists, and it's an absolute delight that she has decided to continue her stellar career as a leader here at Digitas Health," said Leis. "As we continue to help brands adapt to the ways people are making meaningful decisions about health through technology, the need to provide agency to our clients is critical. Annie is delivering the strategies that define what a valuable brand means across social media, content, and all the blurred lines in-between."