A survey from Field Agent, an Arkansas-based real-time information/insight company, says 84% of Millennials pay all of some of these costs -- 74% paying for subscription video-on-demand services, and 70% paying or traditional pay TV packages from cable, satellite or telco.
Young consumers also take advantage of free streaming advertising content, such as that from Hulu or Crackle. Thirty-six percent say they access these services. Another 27% get on-demand digital video rentals and /or services -- for example, using Vudu.
Some 47% of Millennials use laptops or gaming consoles to access content, while 29% get it via desktop computers; 28% via Blu-Ray players; 28% on tablets, and 24% via DVR machines.
advertisement
advertisement
Millennials are in accord with many other entertainment consumers. Ninety-seven percent say they get channels via traditional pay TV services they don’t want, with 46% adding they watch less than 10% of channels offered.
Research says 39% of Millennials identify themselves as “cord-cutters.” More than half -- at 116 -- say that among other things, streaming TV content offers better value and lower cost.
Field Agent surveyed 300 Millennials -- 19- to-34-year-olds (150 men, 150 women) -- from February to March in 2015. The company says it transforms information collection and insights “by incorporating crowdsourcing and mobile technology.”
This company "transforms information collection and insights by incorporating crowdsourcing and mobile technology"----wow, I'm impressed.