The new viewablity feature builds on DataXu’s 97% Fraud Free Guarantee, which ensured ads appear in non-fraudulent places and are being viewed by humans. That capability debuted in early 2015.
The Pre-Bid Viewability function enables DataXu customers to work with three partners as follows:
Furthermore, DataXu’s approach not only offers “protection from bots, but also impression laundering/site fraud...” David Shapiro, VP of corporate and business development, DataXu, told Real-Time Daily via email. “We are rounding out our approach by incorporating multiple industry leaders directly into the platform for added viewability offerings.”