• MoPub, Monday, February 22, 2016 8:59 AM

MoPub issued its Global Mobile Programmatic Trends Report. MoPub found that Fortune 1000 brands made up over 51% of ad spend on the MoPub exchange for the entire quarter, and Fortune 500 brands made up more than a third of spend. MoPub also found that more inventory was transacted through private marketplaces -- so that rather than selling their most valued supply through direct orders, many publishers opted to sell these impressions through private marketplaces to gain the efficiencies of a programmatic exchange. In Q4 2015, the report found there were 30% more private marketplace deals that saw 165% more spend than just one quarter prior.

MoPub's quarterly update looks at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects data from the MoPub Marketplace, a real-time bidding exchange that represents over 45,000 active mobile apps, more than 400 billion monthly ad requests, over one billion unique devices, and 175+ demand-side platforms.

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