The average tenure of chief marketing officers in the U.S. has dropped for the first time in a decade, meaning marketers now have to work even harder to prove their worth to the
board. According to a study by executive search consulting firm Spencer Stuart, the average tenure for chief marketing officers (CMOs) of U.S. consumer brand companies dropped from
48 months to 44 months between 2014 and 2015. While the drop is relatively small, it is significant as it represents the first decline in average tenure in 10 years.
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