• by Amy Corr  @MediaPostOTL, April 27, 2016

MC Hammer has resurrected his hammer pants as part of Starburst's "Unexplainably Juicy" campaign. Hammer created a "Juicy Raindance" that shows him dancing all over the Internet in front of iconic places, like Mount Rushmore, or just hobnobbing with unicorns. Whenever Hammer dances, juicy raindrops fall.

The interactive print, digital and social campaign uses a partnership with Shazam to drive mobile users to a microsite to watch more than 30 short-form Hammer videos. If consumers Shazam the Starburst print ads, they are automatically directed to the Hammer Raindance site.

DDB created the campaign.