• by Tobi Elkin  @tobielkin, May 24, 2016

Programmatic audience platform Xaxis on Tuesday said it named longtime media executive David Kaye as vice president, client engagement. 

Kaye will lead new business efforts for Xaxis across East Coast U.S. markets with a focus on developing direct client relationships with major advertisers. He’ll also oversee direct sales activities for Xaxis’ native ad unit plista, as well as support client development for Light Reaction, the company’s performance business.

Kaye joins Xaxis after a decade-long career at The Economist, where he helped develop monetization platforms. Most recently, he launched The Economist Careers Network, a business education unit focused on guiding readers through their career journeys from pre-MBA test preparation to job placement and executive development.  

Prior to The Economist, Kaye was West Coast associate publisher at PC magazine, the flagship publication of Ziff-Davis Media. 

About joining Xaxis, Kaye told Real-Time Daily via email: "The amount of investment and brainpower the company has put into building the industry’s most powerful and accurate audience engine is truly remarkable....  I am excited to have a chance to introduce brands to the impressively broad range of capabilities they can take advantage of through Xaxis."