Commentary
Mobile App Ad Blocking Skyrocketing, Forcing Brands To Rethink Advertising
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2016
At least 419 million people are blocking ads on smartphones -- including Facebook, but excluding content-blocking apps, in-app ad blockers, and opt-in browser ad blockers, according to a study
released Tuesday.
The move will have app makers rethink how they will address search and advertising with mobile applications. PageFair has released …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
