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When publishers go back to publishing, and advertisers go back to advertising, the intrinsic value and practical results of both will improve dramaticaly.
Great Work on the Cartoon Stan! That's pretty funny but that's exactly how it happens with a lot of agencies still. At the CTA and CIMC conference, only 10% of the audience knew what a Native Ad really was.
The expression at the end truly says it all. It's a feeling anyone in advertising could understand. Love it!