• by Philip Rosenstein , August 31, 2016

Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, announced Wednesday a partnership with programmatic TV ad platform AdMore, through which AdMore will connect with Extreme Reach’s API to speed the activation of campaigns across its programmatic TV platform.

Extreme Reach’s new Video Asset API, covered in a post last week, will allow AdMore’s partner agencies and clients to access a vast array of commercials and secure all associated rights at increased speeds and at scale.

“This API integration with Extreme Reach creates efficiency in the workflow process and [furthers the] ongoing commitment to having machine-to-machine exchanges in place across our platforms,” stated Brendan Condon, president of AdMore.