• by Philip Rosenstein , September 22, 2016

Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and desktop traffic.

IAS was also granted accreditation for mobile Web and in-app viewability measurement for display and video ads, as well as continued accreditation for brand risk monitoring. MRC also gave IAS continued accreditation for blocking of display ads that fail to meet brand risk parameters, as well as for viewable desktop display and video ad impression measurement.

"The MRC accreditation process is rigorous and for good reason; marketers need a trusted source for guidance when deciphering between solutions in this complex and cluttered ecosystem,” David Hahn, IAS’ EVP of strategy told Real-Time Daily via email.

“Going forward, we’ll continue to focus on... fighting the good fight alongside the MRC,” added Hahn.