• by Wayne Friedman , September 27, 2016

Although traditional TV viewing -- live and DVR use -- has slipped to some extent over recent years, it is still the dominant way that viewers consume video.

In the first quarter of this year, consumers 18+ spent on average 35 hours and 26 minutes weekly with traditional TV (live and DVR), according to new research from the Video Advertising Bureau, from Nielsen data.

Watching video on PCs was next -- but far behind -- at 1 hour and 49 minutes. Viewing via gaming consoles was at 1:38; multimedia devices, 1:33; DVD/Blu-Ray, 58 minutes; and smartphones, 23 minutes.

Even among younger 18-24 users, traditional TV was still dominant: 16 hours and 18 minutes a week in using traditional TV (live and DVR); gaming consoles were next at 4:17; video on PCs 2:01; multimedia devices, 1:55; smartphones, 54 minutes, and DVD/Blu-Ray, 48 minutes.

VAB notes that overall video consumption has risen over the past year -- in the first quarter of 2016 versus the same period a year before -- by 2% among consumers 18 years and older.

TV-connected devices (4 hours/9 minutes), PC video usage (1:49), smartphones (23 minutes) and tablets (9 minutes) are all higher. Traditional TV (live and DVR) fell 24 minutes to 35 hours and 26 minutes.