Commentary
Social, Not Search, Gaining More Of Marketers' Budgets
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2016
Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they will open their wallets just a bit wider for Facebook.
While 41% of retailers say paid search and 47% of …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
