• by Tobi Elkin  @tobielkin, October 20, 2016

DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer brand advertisers more transparency into how their digital ads are being viewed across mobile in-app, mobile Web, and desktop platforms.

DoubleVerify said the latest partners were certified for the quality of their mobile measurement technology to ensure accurate performance metrics and to eliminate reporting disparities.

“With brand advertisers spending more heavily behind in-app media, complete transparency into quality and performance metrics is essential,” Matt McLaughlin, COO at DoubleVerify, told Real-Time Daily via email. “The DoubleVerify mobile viewability solution provides a wide range of certified inventory partners to help advertisers fully optimize their in-app media investment.”

The newly certified partners join Amobee, InMobi, Innovid, Medialets, Mobilefuse, and Ubimo, which DoubleVerify certified earlier this year.

“Working with DoubleVerify strengthens our ability to maximize our clients’ ad dollars and our commitment to uphold premium standards in viewability,” stated Monica Ho,  CMO at xAd.

“DoubleVerify’s certification authenticates quality and performance across digital and social platforms to ensure that marketers are transacting on high quality media, especially on mobile,” stated Gladys Kong, CEO of UberMedia.