Nina LaFrance, ‎SVP of consumer marketing and business development at Forbes Media, told Publishers Daily that book publishing “adds another logical pillar to our platforms… that provides best-in-class business content for an engaged audience of readers.”

The ForbesBooks team at Advantage Media Group, a company which provides business professionals with a “suite of services” to help create, publish and market books, will be in charge of the business, LaFrance said.

Forbes will provide brand standards, guidelines, general oversight and marketing support.

LaFrance said the books published by ForbesBooks will focus on topics that are in line with Forbes’ brands, such as business, innovation, entrepreneurship and leadership.

ForbesBooks promises to get its books to market faster than other business book publishers, claiming that it can provide authors with a publishing process that is half as long as the usual timeline.

Mike Federle, president and COO of Forbes Media, stated that adding a book imprint business is part of Forbes’ strategy “to diversify revenue streams and expand our global reach.”

ForbesBooks’ other advantage is that it gives authors potential access to the media company’s multiplatform network. Authors will have their content published across Forbes’ network and receive cross-platform marketing support. For example, authors and their books will have visibility in the print edition of Forbes magazine, online exposure on Forbes.com, a feature in the new print publication Forbes Book Review and in-person events.

ForbesBooks allows authors to retain copyright ownership of their work.