• by Larissa Faw , January 6, 2017

Auto shopping and information platform Edmunds is undergoing a brand makeover.  

Developed with Red Interactive Agency, the firm’s new logo brings the car icon front and center with a warm smile and a wink, demonstrating the playful joy that can be had when you find the perfect car quickly and easily, according to the agency.

Edmunds also softened its overall color palette and is emphasizing lifestyle-focused imagery on all its platforms to continue the approachable theme. 

The firm is also dropping the “.com” from its name, and will now be known simply as “Edmunds,” a reflection of the fact that Edmunds has grown beyond a pure website offering.

This overhaul also marks the most dramatic change Edmunds has ever made to its site design. The new platform is designed from a mobile-first perspective to ensure a seamless experience as visitors navigate between their desktop computers and mobile devices. The majority of pages on the Edmunds site rolled over to the new brand look on January 1. More pages will be added on a rolling basis as the development team continues to monitor the new site’s performance.

This rebrand is being supported with b2b ads that will appear in Automotive News and National Independent Automobile Dealers Association materials. There’s also a digital consumer video that will debut next week.