• by Wayne Friedman , January 19, 2017

Financial content publisher Investopedia, owned by IAC/InterActive Corp, is starting a financial news microsite called, The Trump Economy, which focuses on the new president and his future administration's impact on investors' money.

Before the election in November, many predicted a Trump loss would not end his national media efforts. It was believed that he would turn his high U.S. consumer awareness into creating a media organization, perhaps a cable news network.

The proposed site offers specific business metrics in following the Trump presidency -- including U.S. trade balance, unemployment, average hourly wages, inflation, and job creation. Investopedia didn’t disclose whether the site would include advertising.

Since the election in early November, stock market indices have steadily climbed -- but have but leveled off in recent weeks. The Dow Jones Industrial Index is 8% to 19,804 as of January 18 -- with financial stocks 15% higher.

Investopedia says it reaches more than 25 million unique visitors and 78 million page views each month. Former entertainment/TV executive Barry Diller is chairman/senior executive of Investopedia’s parent company, IAC.

The company says Trump's overall approval rating on Investopedia.com is currently 44%. Other recent polls have shown Trump’s approval rating somewhat lower. A Quinnipiac University Poll released Tuesday show Trump at 37% -- one of the lowest ratings ever for an incoming president.