Programmatic ad marketplace OpenX announced Tuesday the appointment of Dipanjan Chattopadhyay to vice president of product for core exchange, while Igor Polovinchik was also named vice president of technology operations.
Both Polovinchik and Chattopadhyay will report to the company's chief technology officer, Michael Radovancevich.
Chattopadhyay’s jobs will include ensuring marketplace quality and strategy, audience data and demand integration. Prior to OpenX, Chattopadhyay worked at Criteo focusing on advertiser products; before that, he was the first product manager at Rocket Fuel.
Polovinchik will oversee information systems, information security and worldwide compliance. Polovinchik is the former vice president of global technology and acting chief information security officer at Turn.
“[H]aving a strong product and engineering team keeps us on the forefront of further innovations and will further accelerate our ability to develop and scale the solutions that have an impact on the way digital advertising is bought and sold,” stated Michael Radovancevich.