• by Richard Whitman , Columnist, April 17, 2017

The One Club for Creativity has announced the finalists for the ADC 96th Annual Awards. There are 467 professional and student finalists representing 29 countries this year. The US has the most finalists, followed by Japan with 46, Germany with 43 and Canada with 19. The Advertising discipline has 101 professional and

student finalists, Digital has 132, Integrated has 17, Design has 158 and Motion has 59.

Leading the pack with 12 finalist selections is McCann New York with its “The Field Trip to Mars” work for client Lockheed Martin. Other entries include “Pepsi Light - Iconic Moments” from BBDO Dusseldorf for PepsiCo Deutschland with seven finalist selections, “Visual Identity conducted by Sir Simon Rattle” by The Partners, Vicon Motion Systems and University of Portsmouth for the London Symphony Orchestra with six, and “IKEA: Cook This Page” by Leo Burnett Toronto and JungleMedia for IKEA with five.

The One Club for Creativity, known as TOCC, is a new entity that was formed last fall through the merger of ADC and The One Club and serves as the umbrella organization for The One Show, ADC Awards, Young Guns, Creative Week, One Screen, Hall of Fame and a wide range of global education and diversity programs.

The TOCC awards shows each have a distinct focus: the ADC Annual Awards maintains its historical concentration as the champion for craft, design and innovation, while The One Show continues its focus on creativity of ideas and quality of execution.

TOCC will celebrate excellence in craft, design and innovation for professional work at the ADC 96th Annual Awards Gala on May 8, 2017, 6:00-11:00 pm at Artbeam, 540 West 21st St., NYC. Student winners will be presented at the Young Ones & ADC Student Awards Ceremony on May 9, 2017, 6:00-10:00 pm at West Edge NYC, 88 10th Avenue, NYC. Both awards shows are part of The One Club for Creativity’s Creative Week in New York which takes place May 8-12, 2017.

To view all the finalists, click here.

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