Binging On Email: Associations Are Filling Inboxes And Ignoring Other Channels, Survey Shows
- by Ray Schultz , May 22, 2017
Are associations boldly using email? Or are they merely stuck in the channel? A new survey by the Association Research Board and Bob & David James, suggests the latter.
Of 100 associations polled, 62% use email compared to 27% for direct mail and 12% for telemarketing. And this over-reliance on …
