Verizon's Oath Breaks 1st Campaign Post-AOL/Yahoo
- by Laurie Sullivan @lauriesullivan, July 10, 2017
The campaign may have begun internally to mark the transition of Yahoo and various companies into Verizon Communications new business unit Oath. But it quickly blossomed into a full-blown campaign to announce the integration of AOL, AOL One, BrightRoll, Tumblr, Yahoo and others to agency partners and their brand clients. …
