Commentary

Programmatic Remains Primary Digital Growth Engine, Some Clouds Forming

For all the industry debate surrounding its potential for fraud, lack of brand safety, and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for the digital media marketplace, according to year-end advertising forecasts released this morning by major ad agency forecasters.

“All three types …

4 comments about "Programmatic Remains Primary Digital Growth Engine, Some Clouds Forming".
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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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