Apps Outpacing Mobile Web In Impression Growth
- by Gavin O'Malley @mp_gavin, May 22, 2018
Header bidding technology for app inventory continues to show significant growth, new research suggests.
For PubMatic, global app impression volumes rose 84% from the first quarter of 2017 through the same period in 2018.
That outpaced the 28% growth rate for mobile web inventory over the same period, according to …
