• by Wayne Friedman , June 13, 2018

MoviePass, a Netflix-like movie subscription service, continues to see sharp growth — now topping 3 million subscribers.

MoviePass has seen strong results since drastically dropping pricing in August 2017 from $50 a month to $9.95. The service allows subscribers to see one movie per day.

After the price change, MoviePass dramatically expanded its customer base to 2 million consumers, from around 200,000 last summer. It now expects to get to 5 million subscribers by the end of 2018.

MoviePass is accepted at more than 91% of theaters across the United States.

MoviePass says its users’ subscriptions represent more than a 5% share of U.S. box-office revenue, reaching 8% in certain peak movie-going weeks.

Earlier this year, for a limited time, MoviePass offered a $6.95-per-month deal for new subscribers who bought  an annual subscription.

After some potential legal tussles late last year with AMC Theaters -- and a cutback on some of the chain’s theater chain taking MoviePass subscribers -- MoviePass subscribers are now allowed to use their subscriptions at all AMC theater locations, according to reports.