• by Alex Weprin , June 29, 2018

Verizon is officially pulling the plug on its go90 video app. The company will shut down the service on Saturday, moving its content to its Oath media properties, including Yahoo and Huffpost.

The shuttering of go90 is not entirely surprising. In February, Oath CEO Tim Armstrong said the company planned to shift the content elsewhere.

“The brand will remain. I don’t know for how long, but for now it will remain,” Armstrong said at the time.

“Go90 [content] will be redistributed inside the super-large distribution we have overall,” Armstrong added. “There's a bunch that should be in HuffPost, a bunch of stuff that should be in Yahoo Sports, a bunch of stuff that should be in Yahoo Finance, so you will see the power of those partnerships get distributed.”

Go90 launched in late 2015 as a free, ad-supported mobile streaming video service geared to consumers who watch content on their phones. Despite a significant push from Verizon that included spending millions of dollars on original programming, it never quite gained the traction that other free streaming services had. 

Now, as the company said in a statement, it “will focus on building its digital-first brands at scale in sports, finance, news and entertainment.”