United Airlines Launches Media, Digital Reviews
- by Steve McClellan @mp_mcclellan, August 21, 2018
United Airlines is conducting global media and digital agency reviews.
Wavemaker is the incumbent media agency and Wunderman is believed to handle digital work for the airline company.
United spent an estimated $31 million on measured media in the U.S. last year according to Kantar Media. Global spending was not …
