• by Melynda Fuller , January 28, 2019

Conde Nast International’s new B2B title Vogue Business launches Tuesday as a twice weekly newsletter and digital publication. Vogue Business marks the first global title to be launched by Conde Nast International.

According to a story published on UK Vogue’s website, Lauren Indvik, who was previously head of news-features at Vogue International, will edit the publication. She will lead a London team operating independently from Vogue. 

Vogue Business will analyze trends, the impact of broader global market dynamics — such as climate change and geopolitics, the correlation between cultural patterns and retail shifts, and way tech and science affect the production, marketing and sale of products.

The publication will offer data analysis and insights from 29 global markets.

Indvik stated: “Our journalism is designed for maximum impact and accessibility ... and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers.”

Vogue Business will also cull resources from Conde Nast Internantional’s many brands, like GQ, Glamour and Wired.

Wolfgang Blau, president of Condé Nast International, cited the companies’ “global network of journalists, digital editors and researchers” as a major resource that gives the new title “an unparalleled depth of knowledge.” 

Conde Nast International reaches more than 270 million consumers worldwide.