It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant
- by Joe Mandese @mp_joemandese, February 20, 2019
Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital media statsmaster eMarketer, whose updated calculations call for $129.34 billion in digital ad spending this year, vs. just $109.48 billion for traditional media, which includes things …
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