• by Steve McClellan  @mp_mcclellan, February 25, 2019

Battery maker Energizer Holdings has appointed Interpublic’s UM as its new North American media agency after a review. WPP’s Wavemaker was the incumbent.

The company’s ad budget last year was $80.1 million, according to its latest annual report.

UM issued a statement from Daryl Lee, global CEO, UM: “We’re proud to be tapped to work with Energizer Holdings, Inc. in North America and are excited to begin a partnership that will help move their business forward in a meaningful way.”