Commentary
Are Brands Exiting An Era Of Search?
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 20, 2019
Search, which has been a staple for many brands and advertising campaigns, might becoming an “old-school” marketing and advertising media. That’s according to data released in April from Borrell Associates.
The 2019 Benchmarking Local Media’s Digital Revenues report shows the industry might be exiting the era of traditional search-engine dominance. …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
