• by Steve McClellan  @mp_mcclellan, July 31, 2019

TBWA\Chiat\Day Los Angeles has elevated strategy veteran Jen Costello from Group Strategy Director to Head of Strategy, a new role at the agency. She will report to Chief Strategy Officer Simon Wassef who is taking on an expanded role focused on increasing the agency’s current strategic capabilities and growing the agency’s client roster. 

Costello joined the agency in 2013 and is credited with playing a key role in building the department, bringing a refreshed strategic approach to an array of clients and contributing to the agency’s recent new business success including Agency Of Record wins for Blue Diamond Almonds and online investing platform Robinhood. 

In her new role, Costello will be responsible for the growth and development of the strategy team overseeing the day-to-day work, mentoring talent and cultivating new ways of working.