July 22 - 25, 2024
Commentary
Why Branding Is Key to Success In Cannabis Industry
- by Jeff Cohn , October 22, 2019
Cannabis now has its own legitimate industry. State prohibitions have been falling like dominoes, making way for cannabis businesses and entrepreneurs to reap huge profits in a fresh field.
However, while these pioneers know a lot about their product, they often lack the marketing knowledge necessary to expand their customer …
Then there are those occasions when a mix of both approaches is taken in the meeting. That's when you end up with something closer to a sh*tstorm.