• by Larissa Faw , October 1, 2020

Ski resort operator Powdr is naming Deutsch LA as agency partner to handle business intelligence and media responsibilities for a number of its properties, including Copper Mountain, Eldora Mountain Resort, Killington and Pico Mountain, Mt Bachelor and Boreal Mountain Resort. The agency will work with the client’s roster of creative partners that service different properties to integrate audience insights, media strategies, performance analytics and creative executions.