Commentary
COVID, Less Ads Impact Movie Viewers, But Other Reasons Persist
- by Wayne Friedman , Staff Writer, November 16, 2020
Big, in-theater ills are chronic, given the pandemic. But content is also playing a role.
A recent Harris poll of 1,022 adults said COVID-19 issues were still a major reason not to go to movie theaters -- 56% of people point to that, with another 20% citing the fear theaters …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
