Jock Bickert, Founder Of The Lifestyle Selector, Dies
- by Ray Schultz , November 24, 2020
Jock Bickert, a legendary direct-marketing figure who gleaned consumer data simply by asking for it, has died, according to a Monday Facebook post.
Bickert was the founder of National Demographics & Lifestyle Selector (NDL), a database firm built, at first, on information from warranty cards and questionnaires.
Later, it …
