Commentary
Ogilvy Health Pushes Deeper Into Data, Programmatic
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2021
Ogilvy Health has formed a partnership with Doceree, a global network of physician-only platforms for programmatic marketing.
The deal, announced last week, aims to enhance the Point of Care campaign available to the agency’s clients and partners. The goal is to advance audience targeting, measurement and reporting capabilities for marketing initiatives.
The alliance …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
