Through the new partnership, Yard NYC will work with Wrangler to develop and launch a global brand equity campaign that will unify the brand’s marketing efforts across the North America, EMEA and APAC. 

According to the agency the new campaign, which will launch this fall, will highlight the uniqueness of Wrangler’s global audience and customer base "through a modern lens that evokes courage, optimism and unity."

Yard CEO Ruth Bernstein stated, "Wrangler is undeniably one of the most iconic American brands on the market today. We are so thrilled to work with them to expand their global creative vision and usher in a courageous new chapter of growth that shows customers, old and new, who they are.”