Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
- by Ray Schultz , August 24, 2021
Back-to-school email campaigns are pulling a 40% higher
conversion rate than they did last year, according to findings released on Tuesday by LiveIntent.
Women are the primary purchasers in households -- producing a 27% higher click-through rate and 160% higher conversion rate than men, LiveIntent reports based on activity by …
