July 22 - 25, 2024
food
One Bar Asks: Why Eat 'Chalky' Protein Bars?
- by Steve Ellwanger , January 13, 2022
Chalk it up to taste—literally.
That’s what One Brands does in a new campaign that seeks to convince people protein bars don’t have to taste bland because of the chalky texture of competing brands.
In two 15- and four six-second videos from Fortnight Collective, One blasts traditional protein bars—including the …
