FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
- by Karlene Lukovitz @KLmarketdaily, March 29, 2022
Comcast’s FreeWheel has added self-service capabilities for political advertisers planning unified, audience-based connected TV (CTV) and linear TV buys on its platform.
FreeWheel says it plans to make the solution available for non-political advertising sectors sometime after this year.
The self-service mode gives political advertisers using FreeWheel’s Strata technology streamlined …
