• by Steve McClellan  @mp_mcclellan, July 20, 2022

Ad agency DiMassimo Goldstein (AKA DiGo) has been named agency of record for attraction pass provider Go City.  

The client claims an estimated 65% global market share in the global multi-attraction pass business. Customers use the company’s app to obtain passes.

DiGo is tasked with driving awareness and generating “excitement” among travelers.

The agency said it has now won 19 new clients since the start of the pandemic  including Echelon Fitness, PenFed Federal Credit Union, Partnership to End Addiction, Triad Behavioral Health, Samsung, The Great Courses and others.

“With the long-awaited return to travel upon us, we are thrilled to be working alongside DiGo to inspire travelers to get back out there and get the most out of every trip,” said Deborah Jourdan, Senior Vice President, Brand for Go City.